Prime Minister Of India Mr “MODI” Also Accepted the power of Digital World

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SEO – SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.Search engine optimization has come to mean stocking up on keywords, but it is not just that.A search engine assesses a lot of parameters to pick the top websites for any business, industry or topic. A structured data approach, unique content marketing and rich snippets are primary requirements alongside keywords.   Read more….

SMO -social media optimization

SMO Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.The digital realm is growing. Social media is dominating a massive chunk of the digital space. Given the speed at which new media platforms are mushrooming and proliferating, companies need to figure out their strategy for engaging consumers across these multiple social media websites.             Read more…..

PAY -PER -CLICK

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.  Read more…..

Email and SMS Marketing

Both, SMS and E-mail Marketing are very common, fast, convenient and effective way of communication.Email marketing is the most crucial Internet Marketing tool. Any successful online promotional effort is incomplete without incorporating database or bulk email marketing and newsletter services. From ISO certified giant corporate to small and medium scale businesses, companies are now integrating direct email marketing into their customer acquisition and retention programs.This method has an amazing return on investment potential. It is extremely cost effective when you wish to reach a large customer base. It streamlines the entire marketing communication structure. How ever, it is important to target highly specified prospects. Simply indulging in spamming and unsolicited mailing does not solve the purpose.   Read more…..

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